Your website is often the first point of contact between your business and potential customers.
However, many businesses fail to realize the importance of regular website maintenance. Neglecting your website can lead to hidden costs that can quickly add up.
1. Downtime and Revenue Loss
Website downtime can be extremely costly. In 2021, Amazon Web Services (AWS) experienced an outage that took down several major websites, including Netflix and Disney+. The estimated cost of this downtime was millions of dollars in lost revenue. While your business might not be as large as Amazon, even a few hours of downtime can result in lost sales, frustrated customers, and damage to your brand reputation.
2. Security Vulnerabilities
Outdated software and plugins are a major security risk. In 2017, the Equifax data breach exposed the personal information of 147 million people. The breach was caused by a failure to update a known security vulnerability in a web application. The costs associated with the breach—including fines, lawsuits, and lost business—were estimated to exceed $1.4 billion.
3. Poor User Experience
A slow or buggy website can drive customers away. Walmart found that for every one-second improvement in page load time, conversions increased by 2%. Conversely, a slow website can lead to high bounce rates, reduced conversions, and lost revenue. Regular maintenance ensures that your website runs smoothly and provides a positive user experience.
4. SEO Penalties
Search engines like Google prioritize websites that are fast, secure, and up-to-date. If your website is slow or has security issues, it could be penalized in search rankings, making it harder for potential customers to find you. For example, Google’s Core Web Vitals update in 2021 placed a stronger emphasis on user experience, penalizing websites with poor performance.
Don’t Let Neglect Cost You—Get Regular Maintenance
Regular website maintenance is essential to avoid these hidden costs. At Commexis, we offer comprehensive website maintenance packages that keep your site secure, fast, and up-to-date. Contact us today to learn more about how we can help protect your online presence.
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