Category: Field Notes

As ChatGPT and other AI platforms become primary sources of information, the old model of “driving traffic to your website” is breaking down.

If you’re just getting into AI—or even a year into the journey—here’s the hard truth: AI isn’t just about speed. It’s about structure.

AI isn’t just a trend—it’s a full-scale industrial revolution reshaping jobs, marketing, and search itself. Those who cling to outdated models risk being left ...

A recent Wall Street Journal article made the shift crystal clear: AI is reconfiguring how people discover and shop. Instead of navigating web pages, ...

This week made one thing clear: AI is no longer about automation — it’s about intelligence.

This week’s signal: Business leaders are underestimating the shift—not just in how people search, but in how teams think, collaborate, and solve problems with ...